Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy. 

In this course, we’ll solve that dilemma—beginning with defining what marketing is and what makes something marketable.

Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere.

This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition. 

Recent studies report that over 70% of Americans—and billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.

With billions of people worldwide using social media, businesses can’t afford to take a relaxed approach to engaging their audience online. In this second course of a two-part series, learn to take social media marketing to the next level. 

This course takes you deeper into strategy, engagement, and the best metrics to measure your success. For a review of social media marketing terms, tools, and other basics, navigate back to the library and search for part one: Social Media Marketing 101.

Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?

This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.

You’ve probably heard people say, “Content is king.” Made famous by Bill Gates, this phrase emphasizes the importance of high-quality, engaging content for brand success. But why does it matter so much, and how can companies create content that attracts the right audience?

In this course, we’ll pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a strong, cohesive content marketing strategy. Then, you’ll get tips to ensure that your content doesn’t fall flat.

A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder then that a brand is almost as hard to define as it is to create. 

Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.